Friday, September 5, 2008

Stand up 2 cancer

Nights like these make me proud to be a broadcaster in the television business.

NBC, ABC, and CBS banded together to simulcast the commercial-free Stand up 2 Cancer telethon from 8-9pm.

This benefit rallied everyone together hoping to not only inform people about this deadly disease but to raise the necessary funds for ongoing cancer research and once and for all, stamp out this disease!

All participants and phone bank volunteers (who consisted of performers, anchors, musicians, athletes, renowned personalities) had ties to cancer in some way whether they battled it themselves, helped someone get through it, or lost a family member or friend.

A very well put together broadcast offered solid facts on just what cancer is and how many people are affected....as well as giving personal testimonials from people who fought the battle and are still with us today....


In today's times when the viewer has the option to flip through hundreds and hundreds of channels or head to the web and their cell phones for entertainment and news, I still think it is imperative that the major networks band together for worthwhile causes and continue to put on this type of programming to help their fellow man!!!

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