As the person who answers a majority of the viewer phone calls, I have to be cognizant and sensitive to our viewers' concerns and complaints.
We do not get many of these calls, but every week we DO get them.
Today a viewer called in and asked, "why do you tell us to go to wkyc.com for more information? I don't have a computer. And I would hope that any pertinent information we need to know will be given in your newscast!"
Our viewers are very savvy.
I can commiserate with these callers because I know that many people do not have computers. True, anyone can walk into a library or even a coffee shop and possibly log on, but that may not be convenient to many including the elderly.
I log these viewers' concerns and do pass them on...however, also expressing that the pertinent information IS given on our air. Anything the customer needs to know about a situation, especially regarding health, or let's say, a boil alert (as an example) is given out during our numerous news shows throughout the day.
Let's face it, though. It is 2008 and we are in a new dimension. A world of computers, the Internet, the ability to get the news and live broadcasts on your cell phone. Technology, if used for good, can be an amazing adventure.
I also share with our viewers that in this age of the Internet, we have details on our website to augment the story that aired on our news broadcast for those who may want to delve into this topic matter a bit more. We may have links for those really hot on what aired. And, anyone can comment on any story that is on our website. I encourage our viewers who are passionate about a certain story or who want to voice their opinions they can interact. They just have to log on and leave their comments, opinions or views on a certain subject!
There is only so much time allotted for a live broadcast. Only a certain amount of minutes for news /weather /sports. We'd love to air as many stories as we can, and of course, as much on a certain story, but that's not possible. Our website is an exciting mechanism to give our viewers, our customers even more information that they can peruse at their leisure!
We do know that everyone out there does not have a computer. We will give as much information as possible during our live broadcasts!
Thank you all very much for watching Channel 3 News and logging onto wkyc.com!!
Keep watching!
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